Market and Competitive Research | Aviation, Navigation Systems - CASE BRIEF
CHALLENGE
Leading aerospace manufacturer developing next-generation avionics suite for premium business jets, needs to deeply understand the competitive environment and long-term requirements of pilots, corporate executives, fleet managers and... Continue
Product and Marketing Strategy and Development | Sustainable Aviation - CASE BRIEF
CHALLENGE
Surging fuel prices and environmental concerns in early 2000’s focused attention on problems impacting air transportation, it's customers and facilities. Industry response was weak and unfocused. Leadership did not emerge... Continue
Marketing and Brand Strategy, Positioning | Engineering - CASE BRIEF
CHALLENGE
Small engineering firm wants to strengthen their brand and grow in a highly competitive marketplace, but does not have the marketing experience to develop and execute a winning marketing strategy... Continue
Restructure Technology Sales and Service | Hi-Tech - CASE BRIEF
CHALLENGE
Mid-size IT solution provider with aging product line, preparing to launch new business solution, needs to maintain sales of current products and services while new product gains market acceptance... Continue
Marketing Management, Content Development | Advertising - CASE BRIEF
CHALLENGE
Top 10 national advertising agency seeks to translate client marketing and sales objectives into national brand advertising campaigns... Continue
Startup to $260 Million | Build B2B Sales Team - CASE BRIEF
CHALLENGE
Large government agency with no existing sales and marketing organization, needs to quickly build B2B sales and marketing team to re-market $multi-billion portfolio of commercial real estate assets... Continue
Customer Experience Strategy, Project Management | B2B Services - CASE BRIEF
CHALLENGE
B2B Service business - After disruption of value delivery processes during mismanaged technology transition, B2B service business needs to regain customer trust, rebuild brand loyalty, and re-establish strong customer experience... Continue
Marketing Strategy and Development | Architecture - CASE BRIEF
CHALLENGE
Well established architecture practice specializing in classic estate architecture, wants to expand beyond local market and narrow practice to gain market share and build national reputation... Continue
Product and Marketing Strategy, Project Management | Real Estate Development - CASE BRIEF
CHALLENGE
Real estate developer preparing to build high-end, residential condominium project, needs to refine product features, size, pricing and better understand the urban residential marketplace... Continue