Business Turn Around - Business Service | CASE BRIEF
CHALLENGE
Well established commercial printing business with faltering sales and owner health issues, needs to re-energize sales, reduce production costs, and stabilize core business in preparation for business sale.
SOLUTION
- Consolidate separate offset and digital printing brands into single brand with unified brand identify and value message.
- Craft value messages supporting unified brand.
- Simplify (sales-thru-production) processes, internal and external communication communication.
- Introduce cross-function, shared-incentive plan, building cooperation between sales, and production teams.
- Task department heads to cross-train sales and production teams to deliver both traditional and digital services, reducing costs and improving value delivery and customer satisfaction.
RESULTS
Reduced sales and production costs and drove double digit quarterly sales increases for combined print units.
Stabilized operating losses, re-energized sales team, and brought clarity to the brand, building credibility for digital capabilities, providing platform for rebuilding financial performance.
Positioned digital operation as centerpiece for sale of business to larger traditional printing business.
The challenges and opportunities are before us… The time to act is NOW... Seize the Day.