CASE STUDY

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CHALLENGE

A well-established commercial printing business with faltering sales and owner health issues needs to re-energize sales, reduce production costs, and stabilize core business in preparation for selling the business.

SOLUTION

• Consolidate separate offset and digital printing brands into a single brand with unified brand identity and value message.

• Craft value messages supporting unified brand.

• Designed an end-to-end communications process, simplifying and reducing errors and time in internal processes; from sales through production.

• Introduced a cross-functional, shared-incentive plan, building cooperation between sales and production teams.

• Tasked department heads to cross-train sales and production teams to deliver both traditional and digital services, reducing costs and improving value delivery and customer satisfaction.

RESULTS
Reduced sales and production costs and drove double digit quarterly sales increases for combined print units.

Stabilized operating losses, re-energized sales team, and brought clarity to the brand, building credibility for digital capabilities, providing the platform for rebuilding financial performance.

Positioned digital operation as centerpiece for sale of business to larger traditional printing business.

The challenges and opportunities are before us… The time to act is NOW... Seize the Day.