CASE STUDY
Brand and Marketing Strategy, Content, Project Management | Architecture - CASE BRIEF
CHALLENGE
A well-established architecture practice specializing in classic estate architecture wants to expand beyond the local market and narrowly focused practice to build a national reputation and increase market share.
SOLUTION
Research and analyze market and value-producing capabilities to identify competitive niches for clients' specialized, high-value services.
- Develop long-term growth strategy based on underserved markets for clients' highly evolved capabilities.
- Develop new brand identity, logo, and digital presence featuring exceptional design, materials, and construction quality capabilities.
- Develop digital content for: website, email campaigns
- Write editorial content and coordinate print and public relations campaigns.
- Re-position service offerings with new brand identity and market presence showcasing unique design and project management capabilities.
RESULTS
Within 3 years, the firm gained recognition as top tier national competitor in the classic estate architecture market, with projects across the continental US and Caribbean, and 200+% growth.
The challenges and opportunities are before us… The time to act is NOW... Seize the Day.