Growth Strategy and Exit Plan - Business Products | CASE BRIEF
CHALLENGE
Family-owned promotional products business seeks growth strategy and three year exit plan that optimizes current strengths and capabilities.
SOLUTION
- Analyze market and competition to identify opportunities for unique, high-value product and services.
- Work with designers and engineers to expand lines of proprietary kitchen and automotive products.
- Expanded distribution network, building relationships with local, regional, and national representatives and sales agencies.
- Write copy and media content positioning client as vendor of unique, high-value niche products in a highly commoditized marketplace.
- Collaborate with owner developing relationships with marketing partners and potential acquirers.
- Develop opportunities to gain awareness by directly competing with potential acquirers.
RESULTS
Expanded marketing relationships more than double company sales and sale of client business to major competitor during second year of plan.
The challenges and opportunities are before us… The time to act is NOW... Seize the Day.