Growth Strategy and Exit Plan - Business Products | CASE BRIEF
CHALLENGE
Family-owned promotional products business seeks growth strategy and 3 year exit plan that optimizes their current strengths and capabilities.
SOLUTION
- Analyze market and competition to identify opportunities for unique, high-value product and services.
- Expand lines of proprietary kitchen and automotive products.
- Expand distribution network, building relationships with local, regional, and national representatives and agencies.
- Position business as vendor of unique, high-value niche products in a highly commoditized marketplace.
- Develop list of probable buyers for the business.
- Develop opportunities to gain awareness by directly competing with potential acquirers.
RESULTS
Developed, and licensed unique high-value products, expanding proprietary product lines. Developed customer service training program and upgraded customer relationship management technology.
Business was acquired by major competitor during second year of plan.
The challenges and opportunities are before us… The time to act is NOW... Seize the Day.