Marketing Management, Copywriting | Advertising - CASE BRIEF
CHALLENGE
Top 10 National Advertising agency needs to translate client marketing and sales objectives into advertising campaigns for national brand clients.
SOLUTION
- Work with client marketing teams defining marketing and sales objectives and budgets.
- Work with market research team analyzing markets to clearly define target audiences and media strategies.
- Write copy and content for client corporate communication.
- Guide cross-functional teams of copywriters and design creatives, crafting marketing messages, and advertising design layouts for multiple clients.
- Collaborate with art and creative directors on production of video / film media advertisements for television.
- Work with media specialists placing ads in most effective media channels to reach multiple target audiences.
RESULTS
Produced double digit post-launch growth for Michelob beer.
Recorded record sales and service station openings for American Oil (Amoco).
Drove 30+% increase in franchisee engagement in franchise operation training for McDonald’s Corporation.
The challenges and opportunities are before us… The time to act is NOW... Seize the Day.