Advertising and Corporate Communications | CASE BRIEF
CHALLENGE
Top 10 National Advertising agency seeks to translate client marketing and sales objectives into national brand advertising campaigns.
SOLUTION
- Work with clients defining marketing and sales objectives and advertising budgets.
- Research and analyze markets to clearly define target audiences.
- Guide cross-functional teams of copywriters and advertising design creatives, crafting marketing messages, and ad concepts and layouts.
- Oversee production of advertisements for placement.
- Collaborate with media specialists placing ads in most effective media channels to reach multiple target audiences.
RESULTS
Produced double digit post-launch growth for Michelob beer. Recorded record sales and service station openings for American Oil (Amoco). Drove 30+% increase in franchisee engagement in franchise operation training for McDonald’s Corporation.
The challenges and opportunities are before us… The time to act is NOW... Seize the Day.