Market Analysis, Business Plan, Content Writing | Software Customization - CASE BRIEF
CHALLENGE
Small, well-established software business specializing in customizing and maintenance of enterprise resource planning (ERP) systems for mid-size companies sees potential growth opportunity following major technology shift.
SOLUTION
Research the multi-state installed base of legacy systems and customer needs going forward. Analyze internal value-producing capabilities and competitive environment.
- Work with senior partners defining long-term growth objectives, priorities, capabilities, and available resources.
- Develop long-term growth and exit strategies and a 5-year business plan based on underserved markets for clients' highly evolved capabilities.
- Identify competitive strengths, weaknesses, and fit for potential collaboration or acquisition as the basis for long-term growth.
- Collaborate with senior partners on growth financing strategy and plan.
- Established outreach strategy and content to connect with competitors and turn them into marketing partners and/or potential acquisitions.
- Collaborated with leadership team during a multi-year buildout of partner network and/or acquisition of partners with compatible capabilities and similar marketing challenges.
RESULTS
Grew from single market business into strong regional company with over thirty offices in Southwest and Midwestern states. Company was sold per growth plan, upon retirement of senior leaders.
The challenges and opportunities are before us... The time to act is NOW... Seize the day.