CASE STUDY
Product and Marketing Strategy, Project Management | Real Estate Development - CASE BRIEF
CHALLENGE
A real estate developer preparing to build a high-end, urban condominium project needs to refine product features, size, pricing, and better understand the urban residential marketplace.
SOLUTION
- Facilitate product development meetings with client, target customers, and real estate agents, defining product requirements: unit size, location, features, benefits, and pricing.
- Recommend enhancements - Recommend materials, security, and HVAC enhancements, based on customer requirements.
- Collaborate with clients, architects, engineers, and designers refining design of compact, high-feature, high detail, mid-priced urban living spaces.
- Managed construction and finishing of the project and display unit.
- Developed marketing strategies and materials. Furnished a high-finish display unit and offered pre-arranged mortgage financing.
- Developed and managed sales team and sales practices - Hired on-site sales agent. Conducted guided tours for real estate agents.
RESULTS
Quickly sold-out project at 23% above average price per comparable square foot.
Project featured in a multipage full-color article in the magazine section of a major market newspaper.
Developer received multiple investor inquiries in future projects.
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