Product Strategy / Project and Marketing Management - Urban Real Estate | CASE BRIEF
CHALLENGE
Real estate developer preparing to build high-end, urban condominium project, needs to refine product features, size, pricing and better understand the urban residential marketplace.
SOLUTION
- Facilitate product development meetings with client, target customers, and real estate agents defining product requirements: unit size, location, features, benefits, and pricing.
- Recommend enhancements - Recommend materials, security, and HVAC enhancements, based on customer requirements.
- Collaborate with client, architects, engineers, and designers refining design of compact, high feature, high detail, mid-priced urban living spaces.
- Managed construction and finishing of project and display unit.
- Developed marketing strategies' and materials. Contracted high-finish display unit, and offered pre-arranged mortgage financing.
- Developed and managed sales team and sales practices - Hired on-site sales agent. Conducted guided tours for real estate agents.
RESULTS
Quickly sold-out project at 23% above average price per comparable square foot.
Developer received multiple investor inquiries about future projects.
The challenges and opportunities are before us… The time to act is NOW... Seize the Day.