Growing Your Service Business
Telling Your Value Story
Unlike selling "things" you can see, touch and put in a shopping cart... service business growth depends on telling your value story in ways that clearly communicate "ideas" that buyers can't see, feel, or experience directly.
Your value story must be strong enough to generate leads for new business, and compelling enough to retain current clients for long-term growth.
Your story must be clear enough to seamlessly communicate what you do, and who you do it for, while building credibility and trust in you and your business.
Your value story is your toolset for separating you from your competition, embedding your brand in your client's brain, and staying connected to your clients... forever
In many respects, business growth is a communication problem that can be addressed with clear communication strategy and well-crafted copy.
You might be thinking... copywriting... AI can do that for me...right?
Not really! Here's why.
AI is a powerful tool with many marketing uses. But... AI doesn't understand what you're trying to achieve, and doesn't have the marketing experience to ask the right questions.
Service is a person-to-person business, and AI isn't a person. AI has no way of knowing your clients needs or your marketplace. AI only knows what someone told it about something that may (or may not) be similar
Your business is unique. AI has no idea how your value is different from your competition.
To close these yawning gaps we WORK TOGETHER to craft copy solutions that fit your growth goals and challenges.
