Case Study

CHALLENGE

Small Engineering Firm - wants to strengthen their brand and grow in highly competitive service marketplace, but does not have the marketing experience to develop and execute a winning marketing plan.  

SOLUTION

Research and analyze market demand, competitive environment and value producing capabilities. Identify client and competitive strengths and weakness as basis for differentiation and competitive advantage.

• Work with practice leaders defining long-term growth objectives, priorities, capabilities and available resources.

• Develop multi-channel marketing and content strategies, shifting focus from short -term marketing tactics to long-term growth objectives and relationship building.

• Develop content for near-term lead generation, and long-term client retention campaigns,

• Define brand objectives, brand dress and consistent brand messaging.

• Refine copy and content into cohesive value story with consistent tone, voice and client personality including: logo, emails, blog posts, newsletter, and  case studies.

RESULTS

Consistent value messaging through multiple media channels strengthened brand awareness and trust, and deepened understanding of service value and differentiation.

Senior engineers re-gained billable hours previously lost to short-term marketing tactics, resulting in 30% growth in new engagements and strong gains in client retention. 

The challenges and opportunities are before us… The time to act is NOW... Seize the Day.