Marketing Strategy and Content Development - Construction Engineering | CASE BRIEF
CHALLENGE
Small Structural Engineering Firm - wants to grow in a highly competitive marketplace, but does not have the marketing experience, content development capabilities, or time available to develop and execute a winning marketing strategy and content.
SOLUTION
Research and analyze market demand, competitive environment and value producing capabilities. Identify competitive strengths and weakness as basis for differentiation and competitive advantage.
- Work with practice leaders defining long-term growth objectives, priorities, capabilities and available resources.
- Develop marketing strategies and action plan to shift focus from short -term marketing tactics to long-term growth objectives and relationship building.
- Develop quarterly content calendar for near-term lead generation and long-term client retention campaigns, including: email campaigns, blog posts, newsletters, and case studies.
- Establish system for coordinating and and refining content into cohesive value story with consistent tone, voice and client personality.
RESULTS
Engineering principles re-gained billable hours previously lost to short-term marketing tactics. Consistent value messaging strengthened brand awareness and trust.
Continuous client contact deepened understanding of service value and differentiation, and strengthened personal relationships resulting stronger initial client relationships and improved long-term client retention.
The challenges and opportunities are before us… The time to act is NOW... Seize the Day.