Marketing Strategy and Content Development - Construction Engineering | CASE BRIEF
CHALLENGE
Small Structural Engineering Firm - wants to grow in a highly competitive marketplace, but does not have the marketing experience, content development capabilities, or time available to develop and execute a winning growth plan.
SOLUTION
Research and analyze market demand, competitive environment and value producing capabilities. Identify client and competitive strengths and weakness as basis for differentiation and competitive advantage.
- Work with practice leaders defining long-term growth objectives, priorities, capabilities and available resources.
- Develop multi-channel marketing and content strategies and action plan to shift focus from short -term marketing tactics to long-term growth objectives and relationship building.
- Develop content calendar for both near-term lead generation, and long-term client retention campaigns, including: email, blog posts, newsletter, and case studies.
- Establish system for coordinating and and refining content into cohesive value story with consistent tone, voice and client personality.
RESULTS
Consistent value messaging through multiple media channels strengthened brand awareness and trust, and deepened understanding of service value and differentiation.
Engineering principles re-gained billable hours previously lost to short-term marketing tactics, resulting in 30% growth in new engagements strong gains in client retention.
The challenges and opportunities are before us… The time to act is NOW... Seize the Day.