Person 2 Person Marketing

A lot of marketing today feels like a crowded room where everyone is talking at once.

Ads, emails, social posts, all competing for attention. The loudest voice might get noticed for a second, but almost nothing gets remembered.

A different approach

Now imagine a quiet conversation with someone who actually sees you. They ask a question, listen carefully, and remember the details later.

That’s the difference between traditional marketing and person-to-person marketing. One is just noise. The other is a connection.

Why people stick with people

Behind every invoice or purchase order is a human being making a judgment call.

They’re not just asking, “Does this service meet the need?” They’re asking, “Do I trust these people to show up, follow through, and not make me look bad?”

That decision rarely comes down to the lowest price or the flashiest pitch. It comes down to whether they feel recognized, respected, and heard.

Three things that change the game

I’ve seen this play out dozens of times. The companies that thrive in service industries tend to do three simple things well:

• Recognition: They remember names, details, and past conversations.

• Responsiveness: They return calls and emails quickly, even with a short note.

• Respect: They take small concerns seriously and follow through on promises.

None of this is glamorous, and none of this is really very difficult. But it’s what turns a vendor into a partner.

Tools are helpful, but they’re not the point

CRMs, email systems, and web sites are absolutely essential for structured communication when they support the human actions. 

A prompt to call a client means nothing if the call itself feels rushed or transactional. Technology amplifies habits, but it doesn’t replace them.

If that Makes Sense to You, Try This

Pick one client you haven’t spoken to in a while. Reach out this week with no agenda other than to check in. 

You’ll be surprised how far a simple, human conversation can go.