Market and Competitive Research - Aerospace | CASE BRIEF
CHALLENGE
Leading aerospace manufacturer developing next-generation avionics suite for premium business jets, needs to deeply understand the competitive environment and long-term product requirements of pilots, corporate executives, fleet managers and maintenance organizations.
SOLUTION
- Collaborate with market research partner designing primary market research study.
- Develop market-based framework for evaluating product features, benefits, product life-cycles and competitive environment.
- Co-facilitate focus-groups to identify requirements for navigation, communication, flight control, cabin management and maintenance systems.
- Analyze multi-channel audience feed-back to determine current and evolving demand for product features, benefits, and perceived strength of competitive offerings.
- Analyze long-term threats and opportunities related to evolving technologies, competitor capabilities, and government regulation as framework for long-term competitive strategy.
RESULTS
Client finalized development and introduced fully-integrated avionics suite, closely following our recommendations. Resulted in strengthening market share in primary market segment and enabling entry into commercial helicopter market.
The challenges and opportunities are before us… The time to act is NOW... Seize the Day