Market and Competitive Research - Aerospace | CASE BRIEF
CHALLENGE
Leading aerospace manufacturer developing next-generation avionics suite for premium business jets, needs to deeply understand the competitive environment and long-term product requirements of pilots, corporate executives, fleet managers and maintenance organizations.
SOLUTION
- Collaborate with market research partner designing primary market research study.
- Develop market-based framework for evaluating product features, benefits, product life-cycles and competitive environment.
- Co-facilitate focus-groups to identify requirements for navigation, communication, flight control, cabin management and maintenance systems.
- Analyze multi-channel audience feed-back to determine current and evolving demand for product features, benefits, and perceived strength of competitive offerings.
- Analyze long-term threats and opportunities related to evolving technologies, competitor capabilities, and government regulation as framework for long-term competitive strategy.
RESULTS
Closely following research recommendations, client finalized development and introduced fully-integrated avionics suite. Resulted in strengthening market share in primary market segment and enabling entry into commercial helicopter market.
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