B2B PURCHASE JOURNEY 2025

Content That Persuades

That may sound like something AI can handle for you, but AI doesn't know you customers, their pain points, or personalities like you sales team does.

Working with AI I will help your team build a seamless value message that engages prospects during their research stage and continues through initial contact and their entire purchase journey.

Here's 5 simple steps I use to help clients create End-2-End messaging that builds Consistent Sales, Unforgettable Brands, and Lasting Client Relationships.

STEP 5 | Value Messages That Persuade

And finally, I help craft persuasive content that communicates your service value, in the most effective form for each client contact point... from pre-contact research, through purchase cycle, to monthly "value update", and "how are you?" five years later.

Here's some content form examples:

Opportunity development | eMail campaigns
Strengthen Client relationships |Newsletters
Proof of Value | Case studies
On demand knowledge hub | Web pages
Sales and Service | Process enablement content
Build long-term brand value | All the above

SERVICE business MARKETING

Content That Persuades

STEP 1 | Objectives and Priorities

STEP 2 | Deeply Understand Your Market

STEP 3 | Clarify Value Proposition

STEP 4 | Messaging / Content Calendar

STEP 5 | Value Messages That Persuade

Getting to Step 1

marketing content that sells