Brand, Copy, and Content Strategy - Architecture | CASE BRIEF
CHALLENGE
Well established architecture practice specializing in classic estate architecture, wants to expand beyond local market and narrowly focused practice, to build national reputation and market share.
SOLUTION
Research and analyze market and value producing capabilities to identify competitive niches for clients specialized, high-value services.
- Develop long-term growth strategy based on underserved markets for clients highly-evolved capabilities.
- Develop new brand identity, logo and digital presence featuring reflecting client's exceptional design, materials and construction quality.
- Write copy and develop digital content for: website, email campaigns
- Write editorial content and coordinate print and public relations campaigns.
- Re-position service offerings with new brand identity and marketi presence showcasing unique design and project management capabilities.
RESULTS
Within 3 years, firm gained recognition as top tier national competitor in classic estate architecture market, with projects across continental US and the Caribbean and 200+% growth.
The challenges and opportunities are before us… The time to act is NOW... Seize the Day.