Brand and Marketing Strategy - Architecture | CASE BRIEF
CHALLENGE
Well established architecture practice specializing in classic estate architecture, wants to expand beyond local market and narrowly focused practice to gain market share and build national reputation.
SOLUTION
Research and analyze market and value producing capabilities to identify competitive niches for clients unique, high-value services.
- Develop long-term growth strategy based on underserved markets for clients highly-evolved capabilities.
- Create new brand identity and logo reflecting exceptional design, materials and construction quality.
- Write content for newly developed user-friendly website, aligned with fresh brand identity and expanded service capabilities.
- Re-position service offerings with new brand identity and digital presence showcasing unique design and project management capabilities.
- Write editorial content and coordinate media and public relations campaigns.
RESULTS
Within 2 years, firm gained recognition as top tier national competitor in classic estate architecture market, with projects across continental US and the Caribbean, resulting in 200+% growth.
The challenges and opportunities are before us… The time to act is NOW... Seize the Day.