Telling Your Value Story

That sameness forces buyers to struggle to understand the difference that your value story should be making perfectly clear to them.

Time is wasted. Opportunities are lost. Sales cycles expand. 

IT DOESN'T HAVE TO BE THAT WAY

To make certain your audiences fulling understands and appreciates that difference, your value story must connect with your audience on three essential levels

•      Technical -  Tells what you do, who you do it for, expected results
•      Professional - Communicates credibility, trust, respect, and value
•      Human - Builds personal connections, understanding, empathy

Most B2B value stories connect at only 1 or 2 levels.

How does your Value Story connect?

To ensure your value story tells your audience(s) exactly what they need to know... we work together to craft content strategies that align pain points, knowledge gaps, and expectations, with your unique solutions, capabilities and value. 

First, we collaborate on what you want to achieve and which of those achievements are most important to you.

Then we take a hard look at the internal and external resources and technologies you are willing to commit to achieving those objectives.    growth objectives / priorities

Next, we exchange ideas until we have a mutual understanding of your business, your customers, your marketplace, and your competitors.

Together we identify demand gaps, opportunities, and challenges.

We look at customer pain points, fears, and decision triggers, and we identify the key problems your customers want solved.

We review your current marketing actions, expenditures, and results, and look closely at yours and your competitors strengths and weaknesses. market and competitive research

We work together defining, refining, and clarifying your solutions to client problems. We talk with clients to identify why they buy...or don't buy from you.

We explore objections, biases, and issues with you, your team, and the service you provide.

We clarify your unique value proposition, differentiators, competitive advantages, and perceived brand value.    selling intangible value

Just because your story is about business, it doesn't have to be stiff and relentlessly serious.

Clients are also people... who like to be entertained, like to learn, and enjoy an engaging story, well told.

Together, we plot your value story, creating your value story outline aligning your growth objectives, capabilities and business personality with client needs at every touch point. content strategy

And finally, we turn your story outline into content that clearly communicates your value story at every client contact point...

...from pre-contact research, through the entire purchase cycle... to post-sale "value update", and the "Hi, how you doin'?" a year down the road. your never-ending story