Your B2B Service Value Story

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To make certain your value story touches all the bases, we work together to craft copy and content that strategically aligns your clients' pain points and expectations with your solutions, capabilities and growth objectives.  

First, we collaborate on what you want to achieve and which of those achievements are most important to you.

Then we take a hard look at the internal and external resources and technologies you are willing to commit to achieving those objectives.    growth objectives / priorities

Next, we exchange ideas until we have a mutual understanding of your business, your customers, your marketplace, and your competitors. 

Together we identify demand gaps, opportunities, and challenges. We look at customer pain points, fears, and decision triggers, and identify problems your customers need and want solved.

We review your current marketing actions, expenditures, and results, and look closely at yours and your competitors strengths and weaknesses.

market and competitive research

We work together defining, refining, and clarifying solutions to client problems. We talk with clients to identify why they buy...or don't buy from you now.

We explore objections, biases, and issues with you, your team, and the service and value you provide.

We clarify your unique value proposition, differentiators, competitive advantages, and perceived brand value.    selling intangible value

Just because your story is about business, it doesn't have to be stiff and relentlessly serious.

Clients are also people... who like to be entertained, like to learn, and enjoy an engaging story, well told. 

Together, we plot your value story, creating a value story outline that aligns your growth objectives, capabilities and business personality with client needs at every touch point of their relationship with your business. content strategy

And finally, we turn your story outline into copy and content that clearly communicates your value story, in the most effective way at every client contact point...

...from pre-contact research, through the entire purchase cycle, to post-sale "value update", and the "Hi, how you doin'?" a year down the road.

Ways your value story help your service business grow

• Pre-purchase research (website) - Site navigation / web pages
• Lead generation - email / landing pages / blog posts
• Client retention - Newsletters / email
• Proof of value - Case studies
• Sales enablement - Sales process content
• Long-term brand value - All the above
• Thought leadership - White papers / eBooks
• Client retention - All the above

your never-ending story 

OR... Not so fast I need to learn more.