Most Technology Value Stories Sound the Same
- Buyers Are Confused
- Sales Are Lost
- Brand Value is Compromised
Your Technology business offers unique knowledge, capabilities, and value that buyers often can't see, feel, or fully understand.
Your value story is how buyers learn to understand and value those unique differences.
Your value story deserves a storyteller who understands your technology and how to make people care about it.
When I write about your company, I speak your and your clients' language.
I've developed winning technology business content, advised on marketing and growth strategies, co-founded a sustainable aviation startup, and built sales teams from start-up to over $250 million.
It's hard to get more techie than that.
Effective Value Stories connect on all three levels
Technical - tells what you do, who you do it for, and the expected results.
Professional - communicates credibility, trust, respect, and value.
Human - builds personal connections, understanding, and empathy.
Most of today's technology content nails the technical, briefly touches on the professional, and completely ignores the human.
... and that completely misses one of the greatest opportunities to show your unique difference.
But it is also built on trust and human relationships, and doesn't have to be relentlessly serious and technical to be taken seriously.
Customers are also people who like to learn, like to be entertained, and enjoy an engaging story, well told.
Here what that looks like.
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