Growing Your Service Business
Telling Your Value Story
Unlike selling "things" you can see, touch, and put in your shopping cart... service business growth depends on telling your value story in ways that clearly communicate "ideas" that buyers can't see, feel, or experience directly.
Your value story must be strong enough to generate leads for new business, and human enough for current clients to like and stay with you.
Your story must be clear enough to seamlessly communicate what you do, and who you do it for, while being professional enough to build credibility and trust in you and your business.
Your value story is your most powerful tool-set for separating you from your competition, embedding your brand in your client's brain, and staying connected to your clients.
In many ways, service business growth is a communication problem, made actionable by clear communication strategy, well-crafted copy and relevant content.
You might be thinking... copywriting and content... AI can do that for me...right?
Not really! Here's a few reason why that doesn't work.
AI is a powerful tool with many marketing uses, but AI doesn't have the capability to actually know what you're trying to accomplish.
AI has no way of knowing your clients needs, personalities, or eccentricities, and has no idea how your service value is different from your competitors.
AI is like a perpetually new employee, always waiting for you to tell them what to do... then simply following directions, because It doesn't have the capability to actually understand, develop, or implement your growth strategy.
Someday that may change, but for now, growth strategy development and implementation requires skilled, experienced
people.
To close these capability gaps, we (you, me, team) WORK TOGETHER to craft copy and content that align your client pain points with your value solutions, growth goals and challenges.
Here's how.
