PERSON to PERSON (P2P) MARKETING
P2P Marketing builds on customers need to be recognized, understood, and valued as individuals
B2B Services
Person to Person Marketing is particularly valuable to B2B services businesses were long-term client relationships are the essential building blocks of growth, and marketing/sales challenges are common.
- Late entry into purchase cycle
- Long sales cycles
- Multiple decision-makers with differing agendas
- Senior management or board involvement
- Aggressive, highly capable competitors
Taking the Long View
Person to Person Marketing shifts resources from expensive, one-off promotional campaigns, to building long-term relationships that focus resources on your most valuable prospects and customers.
- Find and acquire compatible clients
- Build lasting business and personal relationships
- Seamlessly communicate what you do, and how you do it
- Differentiate what separates you from the competition
- Put a trusted human face on your business
- Embed your unforgettable brand in client's brain
- Stay connected to your clients... Forever