{"version":"https://jsonfeed.org/version/1","title":"jackzimmanck.com","home_page_url":"https://jackzimmanck.com","description":"jackzimmanck.com","author":{"name":"jackzimmanck.com"},"items":[{"id":"https://jackzimmanck.com/runway-36-blog-1/f/case-studies-%7C-proof-of-value","html_content":"

By Jack Zimmanck - A few months ago, I noticed my running (fast walking) shoes didn't have that old bounce any longer.

","url":"https://jackzimmanck.com/runway-36-blog-1/f/case-studies-%7C-proof-of-value","title":"Case Studies | Your Proof of Value","summary":"By Jack Zimmanck - A few months ago, I noticed my running (fast walking) shoes didn't have that old bounce any longer.","date_modified":"2026-06-03T14:04:00Z"},{"id":"https://jackzimmanck.com/runway-36-blog-1/f/bare-bones-marketing%E2%80%A6-for-uncertain-times","html_content":"

By: Jack Zimmanck – Uncertainty has a way of acting like a filter. It sorts businesses that have a clear plan that they keep working, from the ones that are hoping for the best and making-it-up-as-they-go.

","url":"https://jackzimmanck.com/runway-36-blog-1/f/bare-bones-marketing%E2%80%A6-for-uncertain-times","title":"Bare Bones Marketing… For Uncertain Times","summary":"By: Jack Zimmanck – Uncertainty has a way of acting like a filter. It sorts businesses that have a clear plan that they keep working, from the ones that are hoping for the best and making-it-up-as-they-go.","date_modified":"2026-05-20T17:23:58Z"},{"id":"https://jackzimmanck.com/runway-36-blog-1/f/newsletters-%7C-relationship-power-tool","html_content":"

By: Jack Zimmanck - What do you do when a prospect or client just...fades away?

","url":"https://jackzimmanck.com/runway-36-blog-1/f/newsletters-%7C-relationship-power-tool","title":"Newsletters | Relationship Power Tool","summary":"By: Jack Zimmanck - What do you do when a prospect or client just...fades away?","date_modified":"2026-05-06T14:04:00Z"},{"id":"https://jackzimmanck.com/runway-36-blog-1/f/the-thing-ai-cant-replace","html_content":"

By: Jack Zimmanck - I spent the last two years working with AI, using it daily for research, complex problem solving, ideation, summarizing, and outlining… always testing the limits and watching the technology improve i...

","url":"https://jackzimmanck.com/runway-36-blog-1/f/the-thing-ai-cant-replace","title":"The Thing AI Can't Replace","summary":"By: Jack Zimmanck - I spent the last two years working with AI, using it daily for research, complex problem solving, ideation, summarizing, and outlining… always testing the limits and watching the technology improve i...","date_modified":"2026-04-23T17:00:00Z"},{"id":"https://jackzimmanck.com/runway-36-blog-1/f/turn-pain-points-into-content-that-connects","html_content":"

By: Jack Zimmanck - Most business content lands with a thud.

","url":"https://jackzimmanck.com/runway-36-blog-1/f/turn-pain-points-into-content-that-connects","title":"Turn Pain Points into Content That Connects","summary":"By: Jack Zimmanck - Most business content lands with a thud.","date_modified":"2026-04-02T17:00:00Z"},{"id":"https://jackzimmanck.com/runway-36-blog-1/f/protecting-your-market-position","html_content":"

By: Jack Zimmanck - When the Market is Uncertain, So is Your Market Position

","url":"https://jackzimmanck.com/runway-36-blog-1/f/protecting-your-market-position","title":"Protect Your Market Position","summary":"By: Jack Zimmanck - When the Market is Uncertain, So is Your Market Position","date_modified":"2026-03-22T16:54:02Z"},{"id":"https://jackzimmanck.com/runway-36-blog-1/f/competitive-advantage-in-uncertain-market","html_content":"

by: Jack Zimmanck - If the last few years have taught service business leaders anything, it’s that market stability is an illusion.

","url":"https://jackzimmanck.com/runway-36-blog-1/f/competitive-advantage-in-uncertain-market","title":"Competitive Advantage in Uncertain Market","summary":"by: Jack Zimmanck - If the last few years have taught service business leaders anything, it’s that market stability is an illusion.","date_modified":"2026-03-11T17:00:00Z"},{"id":"https://jackzimmanck.com/runway-36-blog-1/f/innovation-%7C-civilizations-power-tool-1","html_content":"

By: Jack Zimmanck - From writing, to farming, to plumbing, and social organization. And from wheeled carts to 787’s, innovation has been the key enabler of civilization’s progress.

","url":"https://jackzimmanck.com/runway-36-blog-1/f/innovation-%7C-civilizations-power-tool-1","title":"Innovation | Growth Power Tool","summary":"By: Jack Zimmanck - From writing, to farming, to plumbing, and social organization. And from wheeled carts to 787’s, innovation has been the key enabler of civilization’s progress.","date_modified":"2026-02-24T20:16:54Z"},{"id":"https://jackzimmanck.com/runway-36-blog-1/f/copywriting-isnt-about-writing","html_content":"

By: Jack Zimmanck - Copywriting isn't about writing. It’s about selling. And from a business perspective, selling is the process of guiding someone to take a specific action.

","url":"https://jackzimmanck.com/runway-36-blog-1/f/copywriting-isnt-about-writing","title":"Copywriting Isn't About Writing","summary":"By: Jack Zimmanck - Copywriting isn't about writing. It’s about selling. And from a business perspective, selling is the process of guiding someone to take a specific action.","date_modified":"2026-02-11T15:00:00Z"},{"id":"https://jackzimmanck.com/runway-36-blog-1/f/priorities-2026","html_content":"

By Jack Zimmanck - Growth, client retention, and competitive advantage show up on nearly every business leaders' priority list for 2026.

","url":"https://jackzimmanck.com/runway-36-blog-1/f/priorities-2026","title":"First Things, First | Priorities","summary":"By Jack Zimmanck - Growth, client retention, and competitive advantage show up on nearly every business leaders' priority list for 2026.","date_modified":"2026-01-05T20:00:00Z"},{"id":"https://jackzimmanck.com/runway-36-blog-1/f/customer-experience-%7C-miracle-competitive-advantage","html_content":"

By: Jack Zimmanck - In George Seaton's classic 1947 film, Miracle on 34th Street, Macy's commitment to helping holiday shoppers find gifts for people they love, contrasts sharply with Gimbels cynical “take-the-money-and-...

","url":"https://jackzimmanck.com/runway-36-blog-1/f/customer-experience-%7C-miracle-competitive-advantage","title":"Customer Experience | Miracle on Your Street","summary":"By: Jack Zimmanck - In George Seaton's classic 1947 film, Miracle on 34th Street, Macy's commitment to helping holiday shoppers find gifts for people they love, contrasts sharply with Gimbels cynical “take-the-money-and-...","date_modified":"2025-12-05T17:00:00Z"},{"id":"https://jackzimmanck.com/runway-36-blog-1/f/your-growth-plan-2026","html_content":"

By: Jack Zimmanck - Why are so many B2B businesses are struggling to finalize their 2026 growth plan?

","url":"https://jackzimmanck.com/runway-36-blog-1/f/your-growth-plan-2026","title":"Growth Plan 2026","summary":"By: Jack Zimmanck - Why are so many B2B businesses are struggling to finalize their 2026 growth plan?","date_modified":"2025-12-02T18:00:00Z"},{"id":"https://jackzimmanck.com/runway-36-blog-1/f/love-growinghate-selling","html_content":"

By: Jack Zimmanck - You’re not the problem. That outdated sales model is.

","url":"https://jackzimmanck.com/runway-36-blog-1/f/love-growinghate-selling","title":"Love Growing...Hate Selling?","summary":"By: Jack Zimmanck - You’re not the problem. That outdated sales model is.","date_modified":"2025-11-30T17:35:44Z"},{"id":"https://jackzimmanck.com/runway-36-blog-1/f/its-time-to-get-personal","html_content":"

By: Jack Zimmanck - When markets are uncertain, people get cautious, buyers hesitate, decisions drag, and phones go quiet.

","url":"https://jackzimmanck.com/runway-36-blog-1/f/its-time-to-get-personal","title":"It's Time to Get Personal ","summary":"By: Jack Zimmanck - When markets are uncertain, people get cautious, buyers hesitate, decisions drag, and phones go quiet.","date_modified":"2025-11-17T03:00:00Z"},{"id":"https://jackzimmanck.com/runway-36-blog-1/f/marketing-contact-%7C-memorable-vs-annoying","html_content":"

By: Jack Zimmanck - Finding the sweet spot in your marketing message is a delicate balance.

","url":"https://jackzimmanck.com/runway-36-blog-1/f/marketing-contact-%7C-memorable-vs-annoying","title":"Your Marketing Content | Memorable or Just Noise?","summary":"By: Jack Zimmanck - Finding the sweet spot in your marketing message is a delicate balance.","date_modified":"2025-10-28T16:00:00Z"},{"id":"https://jackzimmanck.com/runway-36-blog-1/f/reading-marketplace-earth","html_content":"

By: Jack Zimmanck - When your marketplace is as smart and demanding as B2B services, timely, relevant market insights can be the difference between growth and stagnation.

","url":"https://jackzimmanck.com/runway-36-blog-1/f/reading-marketplace-earth","title":"Reading Your Marketplace","summary":"By: Jack Zimmanck - When your marketplace is as smart and demanding as B2B services, timely, relevant market insights can be the difference between growth and stagnation.","date_modified":"2025-10-21T14:00:00Z"},{"id":"https://jackzimmanck.com/runway-36-blog-1/f/b2b---selling-intangible-value","html_content":"

By: Jack Zimmanck - Test driving a car or trying on new cloths may be fun, but more importantly, it lets you know exactly what you're buying.

","url":"https://jackzimmanck.com/runway-36-blog-1/f/b2b---selling-intangible-value","title":"B2B Services | Selling Intangible Value","summary":"By: Jack Zimmanck - Test driving a car or trying on new cloths may be fun, but more importantly, it lets you know exactly what you're buying.","date_modified":"2025-10-17T09:00:00Z"},{"id":"https://jackzimmanck.com/runway-36-blog-1/f/your-contact-list-%7C-crown-jewel-of-person-to-person-marketing","html_content":"

By: Jack Zimmanck - If your business caught fire tomorrow, what would you grab as you herded your team to safety? Probably not the office chairs or last years trade-show banner.

","url":"https://jackzimmanck.com/runway-36-blog-1/f/your-contact-list-%7C-crown-jewel-of-person-to-person-marketing","title":"Your Contact List | Crown Jewel of Person to Person Marketing","summary":"By: Jack Zimmanck - If your business caught fire tomorrow, what would you grab as you herded your team to safety? Probably not the office chairs or last years trade-show banner.","date_modified":"2025-10-14T07:00:00Z"},{"id":"https://jackzimmanck.com/runway-36-blog-1/f/marketing-%7C-expense-or-investment","html_content":"

By: Jack Zimmanck - Many small and mid-size service firms are asking the same question right now. \"Is my marketing delivering the value I'm paying for\"?

","url":"https://jackzimmanck.com/runway-36-blog-1/f/marketing-%7C-expense-or-investment","title":"Marketing | Expense or Investment?","summary":"By: Jack Zimmanck - Many small and mid-size service firms are asking the same question right now. \"Is my marketing delivering the value I'm paying for\"?","date_modified":"2025-09-27T04:00:00Z"},{"id":"https://jackzimmanck.com/runway-36-blog-1/f/dancing-the-push---pull","html_content":"

By: Jack Zimmanck - Watch two people who dance well together and you’ll see something subtle happening.

","url":"https://jackzimmanck.com/runway-36-blog-1/f/dancing-the-push---pull","title":"The Push-Pull Dance Behind Every Sale","summary":"By: Jack Zimmanck - Watch two people who dance well together and you’ll see something subtle happening.","date_modified":"2025-09-21T01:00:00Z"},{"id":"https://jackzimmanck.com/runway-36-blog-1/f/marketing-strategy-%7C-growth-map","html_content":"

By: Jack Zimmanck - An experienced traveler preparing for an journey to an unfamiliar destination will invest time and effort learning the conditions, culture, and geography of the new place they are going.

","url":"https://jackzimmanck.com/runway-36-blog-1/f/marketing-strategy-%7C-growth-map","title":"Your Growth Map | Marketing Strateg(ies)","summary":"By: Jack Zimmanck - An experienced traveler preparing for an journey to an unfamiliar destination will invest time and effort learning the conditions, culture, and geography of the new place they are going.","date_modified":"2025-09-11T01:00:00Z"},{"id":"https://jackzimmanck.com/runway-36-blog-1/f/the-long-game-%7C-turning-clients-into-partners","html_content":"

By: Jack Zimmanck - Landing a new client is exciting and feels great. There’s the rush of a win, the new revenue, maybe even a celebration dinner.

","url":"https://jackzimmanck.com/runway-36-blog-1/f/the-long-game-%7C-turning-clients-into-partners","title":"The Long Game | Turning Clients into Partners","summary":"By: Jack Zimmanck - Landing a new client is exciting and feels great. There’s the rush of a win, the new revenue, maybe even a celebration dinner.","date_modified":"2025-09-08T05:00:00Z"},{"id":"https://jackzimmanck.com/runway-36-blog-1/f/driving-growth-opportunities-in-uncertain-times","html_content":"

By: Jack Zimmanck - I doubt I am overstating that we are living in the most uncertain times many of us have ever experienced.

","url":"https://jackzimmanck.com/runway-36-blog-1/f/driving-growth-opportunities-in-uncertain-times","title":"Finding Opportunities in Uncertain Times","summary":"By: Jack Zimmanck - I doubt I am overstating that we are living in the most uncertain times many of us have ever experienced.","date_modified":"2025-08-29T16:08:50Z"},{"id":"https://jackzimmanck.com/runway-36-blog-1/f/service-business-growth-quintet","html_content":"

By: Jack Zimmanck - We’ve all been amazed by a group of talented people working in perfect harmony to create something far greater than any could create on their own.

","url":"https://jackzimmanck.com/runway-36-blog-1/f/service-business-growth-quintet","title":"Marketing / Sales Magic ","summary":"By: Jack Zimmanck - We’ve all been amazed by a group of talented people working in perfect harmony to create something far greater than any could create on their own.","date_modified":"2025-08-23T00:00:00Z"},{"id":"https://jackzimmanck.com/runway-36-blog-1/f/lost-in-the-marketing-wilderness","html_content":"

By: Jack Zimmanck – Picture for a moment: you’re on the road toward growing your B2B business.

","url":"https://jackzimmanck.com/runway-36-blog-1/f/lost-in-the-marketing-wilderness","title":"Navigating Your B2B Marketplace","summary":"By: Jack Zimmanck – Picture for a moment: you’re on the road toward growing your B2B business.","date_modified":"2025-08-12T17:00:00Z"},{"id":"https://jackzimmanck.com/runway-36-blog-1/f/your-brand-is-the-memory-you-leave-behind","html_content":"

By: Jack Zimmanck - Ask ten business owners what “brand” means and most will say logo, colors, or a clever tagline.

","url":"https://jackzimmanck.com/runway-36-blog-1/f/your-brand-is-the-memory-you-leave-behind","title":"Your Brand is The Memory You Leave Behind","summary":"By: Jack Zimmanck - Ask ten business owners what “brand” means and most will say logo, colors, or a clever tagline.","date_modified":"2025-08-05T17:00:00Z"},{"id":"https://jackzimmanck.com/runway-36-blog-1/f/email-marketing-%7C-useful-of-annoying","html_content":"

By: Jack Zimmanck - A few weeks ago I was in a computer store. It was a Tuesday right after lunch, and there were more employees than customers in the cavernous store.

","url":"https://jackzimmanck.com/runway-36-blog-1/f/email-marketing-%7C-useful-of-annoying","title":"Your eMails | Useful or Annoying?","summary":"By: Jack Zimmanck - A few weeks ago I was in a computer store. It was a Tuesday right after lunch, and there were more employees than customers in the cavernous store.","date_modified":"2025-07-25T17:00:00Z"},{"id":"https://jackzimmanck.com/runway-36-blog-1/f/consistency-beats-perfection-in-marketing","html_content":"

By: Jack Zimmanck - A consulting firm I worked with treated the marketing process as though it were a consulting engagement.

","url":"https://jackzimmanck.com/runway-36-blog-1/f/consistency-beats-perfection-in-marketing","title":"Consistency Beats Perfection in Marketing","summary":"By: Jack Zimmanck - A consulting firm I worked with treated the marketing process as though it were a consulting engagement.","date_modified":"2025-07-08T17:00:00Z"},{"id":"https://jackzimmanck.com/runway-36-blog-1/f/do-you-really-know-your-market-or-are-you-guessing","html_content":"

By: Jack Zimmanck - Most smaller businesses approach marketing like they’re playing pin-the-tail-on-the-donkey; blindfold on, spinning around, and hoping they hit something.

","url":"https://jackzimmanck.com/runway-36-blog-1/f/do-you-really-know-your-market-or-are-you-guessing","title":"Do You Really Know Your Market, or Are You Guessing?","summary":"By: Jack Zimmanck - Most smaller businesses approach marketing like they’re playing pin-the-tail-on-the-donkey; blindfold on, spinning around, and hoping they hit something.","date_modified":"2025-06-24T17:00:00Z"},{"id":"https://jackzimmanck.com/runway-36-blog-1/f/own-unique-space-in-clients-mind","html_content":"

By: Jack Zimmanck - Early in a client engagement we learned a marketing lesson that changed everything.

","url":"https://jackzimmanck.com/runway-36-blog-1/f/own-unique-space-in-clients-mind","title":"Own Unique Space in Your Client's Brain","summary":"By: Jack Zimmanck - Early in a client engagement we learned a marketing lesson that changed everything.","date_modified":"2025-06-03T17:00:00Z"},{"id":"https://jackzimmanck.com/runway-36-blog-1/f/your-story-%7C-a-chapter-at-a-time","html_content":"

By: Jack Zimmanck - Back in the bronze-age, when I began writing for business, I wrote articles, advertising copy, marketing plans, proposals, case studies, and white papers.

","url":"https://jackzimmanck.com/runway-36-blog-1/f/your-story-%7C-a-chapter-at-a-time","title":"Your Brand | The Never Ending Story","summary":"By: Jack Zimmanck - Back in the bronze-age, when I began writing for business, I wrote articles, advertising copy, marketing plans, proposals, case studies, and white papers.","date_modified":"2025-05-27T17:00:00Z"},{"id":"https://jackzimmanck.com/runway-36-blog-1/f/think-like-an-outsider","html_content":"

By: Jack Zimmanck - For me, getting through college was not your typical learning experience.

","url":"https://jackzimmanck.com/runway-36-blog-1/f/think-like-an-outsider","title":"Innovation | Think Like an Outsider","summary":"By: Jack Zimmanck - For me, getting through college was not your typical learning experience.","date_modified":"2025-05-08T17:00:00Z"},{"id":"https://jackzimmanck.com/runway-36-blog-1/f/whats-a-client-worth-to-you","html_content":"

By: Jack Zimmanck - I like things that last. I drive a 25 year old Jeep every week. The furniture in my home may not be the latest style, but it’s comfortable, and well made.

","url":"https://jackzimmanck.com/runway-36-blog-1/f/whats-a-client-worth-to-you","title":"What's the Right Client Worth to You?","summary":"By: Jack Zimmanck - I like things that last. I drive a 25 year old Jeep every week. The furniture in my home may not be the latest style, but it’s comfortable, and well made.","date_modified":"2025-05-08T04:00:00Z"},{"id":"https://jackzimmanck.com/runway-36-blog-1/f/hot-warm-cool-or-not-sure","html_content":"

By: Jack Zimmanck - Last week I went to the Design 2 Part (D2P) manufacturing trade show.

","url":"https://jackzimmanck.com/runway-36-blog-1/f/hot-warm-cool-or-not-sure","title":"Hot, Cold, Not Sure? | Better Trade Show Leads","summary":"By: Jack Zimmanck - Last week I went to the Design 2 Part (D2P) manufacturing trade show.","date_modified":"2025-04-16T17:00:00Z"},{"id":"https://jackzimmanck.com/runway-36-blog-1/f/leadership-and-culture","html_content":"

By: Jack Zimmanck - I've always been a bit of a history nerd. In high school I had husband/wife history teachers. One taught world history. The other taught American history. Both had deep passion for history and wer...

","url":"https://jackzimmanck.com/runway-36-blog-1/f/leadership-and-culture","title":"Business Culture as Competitive Advantage","summary":"By: Jack Zimmanck - I've always been a bit of a history nerd. In high school I had husband/wife history teachers. One taught world history. The other taught American history. Both had deep passion for history and wer...","date_modified":"2025-03-27T17:00:00Z"},{"id":"https://jackzimmanck.com/runway-36-blog-1/f/marketing-objectives-and-priorities","html_content":"

By: Jack Zimmanck – Do you ever feel like you’re running in circles with your marketing?

","url":"https://jackzimmanck.com/runway-36-blog-1/f/marketing-objectives-and-priorities","title":"Where are You Going? | Objectives and Priorities","summary":"By: Jack Zimmanck – Do you ever feel like you’re running in circles with your marketing?","date_modified":"2025-03-06T18:00:00Z"}]}