{"version":"https://jsonfeed.org/version/1","title":"jackzimmanck.com","home_page_url":"https://jackzimmanck.com","description":"jackzimmanck.com","author":{"name":"jackzimmanck.com"},"items":[{"id":"https://jackzimmanck.com/aerotech-now/f/desing-it-to-build-it","html_content":"

By: Jack Zimmanck - Legacy aircraft manufacturers are insulated against the cost of developing and building aircraft. Innovative young aerospace companies are not.

","url":"https://jackzimmanck.com/aerotech-now/f/desing-it-to-build-it","title":"Design It To Build It","summary":"By: Jack Zimmanck - Legacy aircraft manufacturers are insulated against the cost of developing and building aircraft. Innovative young aerospace companies are not.","date_modified":"2026-08-19T17:00:00Z"},{"id":"https://jackzimmanck.com/aerotech-now/f/reading-marketplace-earth","html_content":"

By: Jack Zimmanck - “I skate where the puck is going, not where it’s been” is the now-famous quote of legendary hockey player Wayne Gretzky. That future-facing idea applied to your marketplace can be the difference betwe...

","url":"https://jackzimmanck.com/aerotech-now/f/reading-marketplace-earth","title":"Reading Your Marketplace","summary":"By: Jack Zimmanck - “I skate where the puck is going, not where it’s been” is the now-famous quote of legendary hockey player Wayne Gretzky. That future-facing idea applied to your marketplace can be the difference betwe...","date_modified":"2026-07-08T17:00:00Z"},{"id":"https://jackzimmanck.com/aerotech-now/f/service-business-growth-quintet","html_content":"

By: Jack Zimmanck - We’ve all been amazed when a talented five-year-old completes the 1000 piece jigsaw puzzle in an hour, that we’ve had spread out on the coffee table for a week.

","url":"https://jackzimmanck.com/aerotech-now/f/service-business-growth-quintet","title":"Telling Your Value Story | One Engaging Piece at a Time","summary":"By: Jack Zimmanck - We’ve all been amazed when a talented five-year-old completes the 1000 piece jigsaw puzzle in an hour, that we’ve had spread out on the coffee table for a week.","date_modified":"2026-06-23T17:00:00Z"},{"id":"https://jackzimmanck.com/aerotech-now/f/bare-bones-marketing%E2%80%A6-for-uncertain-times","html_content":"

By: Jack Zimmanck – Uncertainty has a way of acting like a filter. It sorts businesses that have a clear plan that they keep working, from those that are working harder, hoping for the best, and making it up as they go.

","url":"https://jackzimmanck.com/aerotech-now/f/bare-bones-marketing%E2%80%A6-for-uncertain-times","title":"Bare Bones Marketing For Uncertain Times","summary":"By: Jack Zimmanck – Uncertainty has a way of acting like a filter. It sorts businesses that have a clear plan that they keep working, from those that are working harder, hoping for the best, and making it up as they go.","date_modified":"2026-05-20T17:23:58Z"},{"id":"https://jackzimmanck.com/aerotech-now/f/turn-pain-points-into-content-that-connects","html_content":"

By: Jack Zimmanck - Most business content lands with a thud. Blog posts that read like press releases, newsletters full of generic content, boilerplate case studies that loose all connection to the value story. No wonder...

","url":"https://jackzimmanck.com/aerotech-now/f/turn-pain-points-into-content-that-connects","title":"Pain Points Drive Content That Connects","summary":"By: Jack Zimmanck - Most business content lands with a thud. Blog posts that read like press releases, newsletters full of generic content, boilerplate case studies that loose all connection to the value story. No wonder...","date_modified":"2026-04-16T17:00:00Z"},{"id":"https://jackzimmanck.com/aerotech-now/f/protecting-your-market-position","html_content":"

By: Jack Zimmanck - When the market is uncertain, so is your market position, and right now, your customers are dealing with things they never planned for.

","url":"https://jackzimmanck.com/aerotech-now/f/protecting-your-market-position","title":"Protecting Your Market Position","summary":"By: Jack Zimmanck - When the market is uncertain, so is your market position, and right now, your customers are dealing with things they never planned for.","date_modified":"2026-03-22T16:54:02Z"},{"id":"https://jackzimmanck.com/aerotech-now/f/innovation-%7C-civilizations-power-tool-1","html_content":"

By: Jack Zimmanck - From writing to farming, and from social organization, to 787’s, innovation has been the key enabler of civilization’s progress. Innovation extends to every area of human endeavor, including business,...

","url":"https://jackzimmanck.com/aerotech-now/f/innovation-%7C-civilizations-power-tool-1","title":"From Innovation to Product Strategy","summary":"By: Jack Zimmanck - From writing to farming, and from social organization, to 787’s, innovation has been the key enabler of civilization’s progress. Innovation extends to every area of human endeavor, including business,...","date_modified":"2026-02-24T20:16:54Z"},{"id":"https://jackzimmanck.com/aerotech-now/f/your-story-%7C-a-chapter-at-a-time","html_content":"

By: Jack Zimmanck – Back in the Stone Age, when I began writing for business, I wrote magazine articles, advertising copy, business plans, case studies, and white papers. Some were thousands of words long and had indexes...

","url":"https://jackzimmanck.com/aerotech-now/f/your-story-%7C-a-chapter-at-a-time","title":"Your Brand | The Never Ending Story","summary":"By: Jack Zimmanck – Back in the Stone Age, when I began writing for business, I wrote magazine articles, advertising copy, business plans, case studies, and white papers. Some were thousands of words long and had indexes...","date_modified":"2026-02-19T18:00:00Z"},{"id":"https://jackzimmanck.com/aerotech-now/f/customer-experience-%7C-miracle-competitive-advantage","html_content":"

By: Jack Zimmanck - In George Seaton's classic 1947 film, Miracle on 34th Street, Macy's commitment to helping holiday shoppers find gifts contrasts sharply with Gimbels' cynical “take-the-money-and-run” approach.

","url":"https://jackzimmanck.com/aerotech-now/f/customer-experience-%7C-miracle-competitive-advantage","title":"Customer Experience | Miracle on Your Street","summary":"By: Jack Zimmanck - In George Seaton's classic 1947 film, Miracle on 34th Street, Macy's commitment to helping holiday shoppers find gifts contrasts sharply with Gimbels' cynical “take-the-money-and-run” approach.","date_modified":"2025-12-05T17:00:00Z"},{"id":"https://jackzimmanck.com/aerotech-now/f/marketing-objectives-and-priorities","html_content":"

By: Jack Zimmanck – Do you ever feel like you’re running in circles with your marketing? You’re not alone. Too often, young businesses dive into marketing without a clear idea of what they want to achieve or how they wil...

","url":"https://jackzimmanck.com/aerotech-now/f/marketing-objectives-and-priorities","title":"Where are You Going? | Objectives and Priorities","summary":"By: Jack Zimmanck – Do you ever feel like you’re running in circles with your marketing? You’re not alone. Too often, young businesses dive into marketing without a clear idea of what they want to achieve or how they wil...","date_modified":"2025-11-11T18:00:00Z"},{"id":"https://jackzimmanck.com/aerotech-now/f/marketing-contact-%7C-memorable-vs-annoying","html_content":"

By: Jack Zimmanck - Finding the sweet spot in your marketing content is a game changer. A relevant, well-crafted message can lock your brand into your customer memory indefinitely. A poorly timed or generic message can p...

","url":"https://jackzimmanck.com/aerotech-now/f/marketing-contact-%7C-memorable-vs-annoying","title":"Your Marketing Content | Memorable or Just Noise?","summary":"By: Jack Zimmanck - Finding the sweet spot in your marketing content is a game changer. A relevant, well-crafted message can lock your brand into your customer memory indefinitely. A poorly timed or generic message can p...","date_modified":"2025-10-28T16:00:00Z"},{"id":"https://jackzimmanck.com/aerotech-now/f/b2b---selling-intangible-value","html_content":"

By: Jack Zimmanck - Test-driving a car or trying on new clothes may be fun, but more importantly, it lets you know exactly what you're buying.

","url":"https://jackzimmanck.com/aerotech-now/f/b2b---selling-intangible-value","title":"B2B Services | Selling Intangible Value","summary":"By: Jack Zimmanck - Test-driving a car or trying on new clothes may be fun, but more importantly, it lets you know exactly what you're buying.","date_modified":"2025-10-17T09:00:00Z"},{"id":"https://jackzimmanck.com/aerotech-now/f/your-contact-list-%7C-crown-jewel-of-person-to-person-marketing","html_content":"

By: Jack Zimmanck - If your business caught fire tomorrow, the one thing you must save is your contact list. Everything else can be replaced, but that list is your own, home-grown marketing crown jewel.

","url":"https://jackzimmanck.com/aerotech-now/f/your-contact-list-%7C-crown-jewel-of-person-to-person-marketing","title":"Contact List | B2B Marketing Crown Jewel","summary":"By: Jack Zimmanck - If your business caught fire tomorrow, the one thing you must save is your contact list. Everything else can be replaced, but that list is your own, home-grown marketing crown jewel.","date_modified":"2025-10-14T07:00:00Z"},{"id":"https://jackzimmanck.com/aerotech-now/f/marketing-%7C-expense-or-investment","html_content":"

By: Jack Zimmanck - Many small and mid-size service firms are asking the same question right now. \"Is my marketing delivering the value I'm paying for\"? Here's why you need to answer that question.

","url":"https://jackzimmanck.com/aerotech-now/f/marketing-%7C-expense-or-investment","title":"Marketing | Expense or Investment?","summary":"By: Jack Zimmanck - Many small and mid-size service firms are asking the same question right now. \"Is my marketing delivering the value I'm paying for\"? Here's why you need to answer that question.","date_modified":"2025-09-27T04:00:00Z"},{"id":"https://jackzimmanck.com/aerotech-now/f/dancing-the-push---pull","html_content":"

By: Jack Zimmanck - Watch two people who dance well together. One leads, the other follows. Neither forces anything. There’s rhythm, timing, and tiny adjustments that make it feel natural. Marketing and sales can work to...

","url":"https://jackzimmanck.com/aerotech-now/f/dancing-the-push---pull","title":"The Push-Pull Dance of Selling","summary":"By: Jack Zimmanck - Watch two people who dance well together. One leads, the other follows. Neither forces anything. There’s rhythm, timing, and tiny adjustments that make it feel natural. Marketing and sales can work to...","date_modified":"2025-09-21T01:00:00Z"},{"id":"https://jackzimmanck.com/aerotech-now/f/marketing-strategy-%7C-growth-map","html_content":"

By: Jack Zimmanck - An experienced traveler preparing for an journey to an unfamiliar destination will first learn the conditions, culture, and geography of their destination. Today's B2B marketplace is the marketing equ...

","url":"https://jackzimmanck.com/aerotech-now/f/marketing-strategy-%7C-growth-map","title":"Growth Map | Marketing Strategies","summary":"By: Jack Zimmanck - An experienced traveler preparing for an journey to an unfamiliar destination will first learn the conditions, culture, and geography of their destination. Today's B2B marketplace is the marketing equ...","date_modified":"2025-09-11T01:00:00Z"},{"id":"https://jackzimmanck.com/aerotech-now/f/lost-in-the-marketing-wilderness","html_content":"

By: Jack Zimmanck – You’re on the road toward growing your B2B business. The road unexpectedly splits, and you choose what seems the best way forward. The road splits again, and spirals over the hill into the unknown.

","url":"https://jackzimmanck.com/aerotech-now/f/lost-in-the-marketing-wilderness","title":"Navigating The B2B Marketing Wilderness","summary":"By: Jack Zimmanck – You’re on the road toward growing your B2B business. The road unexpectedly splits, and you choose what seems the best way forward. The road splits again, and spirals over the hill into the unknown.","date_modified":"2025-08-12T17:00:00Z"},{"id":"https://jackzimmanck.com/aerotech-now/f/consistency-beats-perfection-in-marketing","html_content":"

By: Jack Zimmanck - A technology firm I worked with treated marketing like it was a major technology problem that demanded a hack-free solution. Content development turned into endless rewrites, and by the time content w...

","url":"https://jackzimmanck.com/aerotech-now/f/consistency-beats-perfection-in-marketing","title":"Consistency Beats Perfection","summary":"By: Jack Zimmanck - A technology firm I worked with treated marketing like it was a major technology problem that demanded a hack-free solution. Content development turned into endless rewrites, and by the time content w...","date_modified":"2025-07-08T17:00:00Z"},{"id":"https://jackzimmanck.com/aerotech-now/f/case-studies-%7C-proof-of-value","html_content":"

By Jack Zimmanck - A few months ago, I tried buying a new pair of jogging shoes online. If you’ve ever bought shoes online, you probably know where this story is going.

","url":"https://jackzimmanck.com/aerotech-now/f/case-studies-%7C-proof-of-value","title":"Case Studies | Proof of Performance","summary":"By Jack Zimmanck - A few months ago, I tried buying a new pair of jogging shoes online. If you’ve ever bought shoes online, you probably know where this story is going.","date_modified":"2025-07-08T17:00:00Z"},{"id":"https://jackzimmanck.com/aerotech-now/f/think-like-an-outsider","html_content":"

By: Jack Zimmanck - Along the winding path that was my education, I had the privilege of taking courses in advanced problem-solving under R. Buckminster (Bucky) Fuller, a world-renowned futurist, (and outsider) of the ...

","url":"https://jackzimmanck.com/aerotech-now/f/think-like-an-outsider","title":"Innovation | Think Like an Outsider","summary":"By: Jack Zimmanck - Along the winding path that was my education, I had the privilege of taking courses in advanced problem-solving under R. Buckminster (Bucky) Fuller, a world-renowned futurist, (and outsider) of the ...","date_modified":"2025-05-08T17:00:00Z"},{"id":"https://jackzimmanck.com/aerotech-now/f/whats-a-client-worth-to-you","html_content":"

By: Jack Zimmanck - I like things that last. When I find something that works well, fits comfortably into my life, and is easy to maintain, I tend to keep it for a long time. From a business standpoint, that pretty much ...

","url":"https://jackzimmanck.com/aerotech-now/f/whats-a-client-worth-to-you","title":"What's the Right Client Worth to You?","summary":"By: Jack Zimmanck - I like things that last. When I find something that works well, fits comfortably into my life, and is easy to maintain, I tend to keep it for a long time. From a business standpoint, that pretty much ...","date_modified":"2025-05-08T04:00:00Z"},{"id":"https://jackzimmanck.com/aerotech-now/f/leadership-and-culture","html_content":"

By: Jack Zimmanck - I've always been a history nerd. In high school, I had husband/wife history teachers whose fascinating stories showed how culture shaped history and who we are today.

","url":"https://jackzimmanck.com/aerotech-now/f/leadership-and-culture","title":"Building an Innovation Culture","summary":"By: Jack Zimmanck - I've always been a history nerd. In high school, I had husband/wife history teachers whose fascinating stories showed how culture shaped history and who we are today.","date_modified":"2025-03-27T17:00:00Z"}]}