{"version":"https://jsonfeed.org/version/1","title":"jackzimmanck.com","home_page_url":"https://jackzimmanck.com","description":"jackzimmanck.com","author":{"name":"jackzimmanck.com"},"items":[{"id":"https://jackzimmanck.com/aerotech-blog/f/desing-it-to-build-it","html_content":"

By: Jack Zimmanck - Legacy aircraft manufacturers are insulated against the cost of developing and building aircraft. Innovative young aircraft companies are not.

","url":"https://jackzimmanck.com/aerotech-blog/f/desing-it-to-build-it","title":"Design It To Build It","summary":"By: Jack Zimmanck - Legacy aircraft manufacturers are insulated against the cost of developing and building aircraft. Innovative young aircraft companies are not.","date_modified":"2026-07-18T20:08:11Z"},{"id":"https://jackzimmanck.com/aerotech-blog/f/case-studies-%7C-proof-of-value","html_content":"

By Jack Zimmanck - A few months ago, I tried buying a new pair of jogging shoes online. If you’ve ever bought shoes online, you probably know where this story is going.

","url":"https://jackzimmanck.com/aerotech-blog/f/case-studies-%7C-proof-of-value","title":"Case Studies | Proof of Performance","summary":"By Jack Zimmanck - A few months ago, I tried buying a new pair of jogging shoes online. If you’ve ever bought shoes online, you probably know where this story is going.","date_modified":"2026-06-03T14:04:00Z"},{"id":"https://jackzimmanck.com/aerotech-blog/f/bare-bones-marketing%E2%80%A6-for-uncertain-times","html_content":"

By: Jack Zimmanck – Uncertainty has a way of acting like a filter. It sorts businesses that have a clear plan that they keep working, from those that are working harder, hoping for the best, and making it up as they go.

","url":"https://jackzimmanck.com/aerotech-blog/f/bare-bones-marketing%E2%80%A6-for-uncertain-times","title":"Bare Bones Marketing For Uncertain Times","summary":"By: Jack Zimmanck – Uncertainty has a way of acting like a filter. It sorts businesses that have a clear plan that they keep working, from those that are working harder, hoping for the best, and making it up as they go.","date_modified":"2026-05-20T17:23:58Z"},{"id":"https://jackzimmanck.com/aerotech-blog/f/the-thing-ai-cant-replace","html_content":"

By: Jack Zimmanck - Since it was first introduced, I’ve used AI for deep research, working on complex organizational problems, broad ideation, summarizing, and outlining, always testing the limits and watching how the te...

","url":"https://jackzimmanck.com/aerotech-blog/f/the-thing-ai-cant-replace","title":"The Thing AI Can't Replace","summary":"By: Jack Zimmanck - Since it was first introduced, I’ve used AI for deep research, working on complex organizational problems, broad ideation, summarizing, and outlining, always testing the limits and watching how the te...","date_modified":"2026-04-23T17:00:00Z"},{"id":"https://jackzimmanck.com/aerotech-blog/f/turn-pain-points-into-content-that-connects","html_content":"

By: Jack Zimmanck - Most business content lands with a thud.

","url":"https://jackzimmanck.com/aerotech-blog/f/turn-pain-points-into-content-that-connects","title":"Pain Points Drive Content That Connects","summary":"By: Jack Zimmanck - Most business content lands with a thud.","date_modified":"2026-03-26T17:00:00Z"},{"id":"https://jackzimmanck.com/aerotech-blog/f/protecting-your-market-position","html_content":"

By: Jack Zimmanck - When the market is uncertain, so is your market position, and right now, your customers are dealing with things they never planned for.

","url":"https://jackzimmanck.com/aerotech-blog/f/protecting-your-market-position","title":"Protecting Your Market Position","summary":"By: Jack Zimmanck - When the market is uncertain, so is your market position, and right now, your customers are dealing with things they never planned for.","date_modified":"2026-03-22T16:54:02Z"},{"id":"https://jackzimmanck.com/aerotech-blog/f/innovation-%7C-civilizations-power-tool-1","html_content":"

By: Jack Zimmanck - From writing to farming, to plumbing, and social organization, and from wheeled carts to 787’s, innovation has been the key enabler of civilization’s progress.

","url":"https://jackzimmanck.com/aerotech-blog/f/innovation-%7C-civilizations-power-tool-1","title":"Product Strategy and Innovation","summary":"By: Jack Zimmanck - From writing to farming, to plumbing, and social organization, and from wheeled carts to 787’s, innovation has been the key enabler of civilization’s progress.","date_modified":"2026-02-24T20:16:54Z"},{"id":"https://jackzimmanck.com/aerotech-blog/f/customer-experience-%7C-miracle-competitive-advantage","html_content":"

By: Jack Zimmanck - In George Seaton's classic 1947 film, Miracle on 34th Street, Macy's commitment to helping holiday shoppers find gifts for people they love contrasts sharply with Gimbels' cynical “take-the-money-and-...

","url":"https://jackzimmanck.com/aerotech-blog/f/customer-experience-%7C-miracle-competitive-advantage","title":"Customer Experience | Miracle on Your Street","summary":"By: Jack Zimmanck - In George Seaton's classic 1947 film, Miracle on 34th Street, Macy's commitment to helping holiday shoppers find gifts for people they love contrasts sharply with Gimbels' cynical “take-the-money-and-...","date_modified":"2025-12-05T17:00:00Z"},{"id":"https://jackzimmanck.com/aerotech-blog/f/marketing-contact-%7C-memorable-vs-annoying","html_content":"

By: Jack Zimmanck - Finding the sweet spot in your marketing content is a game changer. A relevant, well-crafted message can lock your brand into your customer memory indefinitely. A poorly timed or generic message can p...

","url":"https://jackzimmanck.com/aerotech-blog/f/marketing-contact-%7C-memorable-vs-annoying","title":"Your Marketing Content | Memorable or Just Noise?","summary":"By: Jack Zimmanck - Finding the sweet spot in your marketing content is a game changer. A relevant, well-crafted message can lock your brand into your customer memory indefinitely. A poorly timed or generic message can p...","date_modified":"2025-10-28T16:00:00Z"},{"id":"https://jackzimmanck.com/aerotech-blog/f/reading-marketplace-earth","html_content":"

By: Jack Zimmanck - When your markets are as fast-moving and demanding as Aerospace and Technology, timely, relevant market knowledge is often the difference between growth and stagnation.

","url":"https://jackzimmanck.com/aerotech-blog/f/reading-marketplace-earth","title":"Reading Your Marketplace","summary":"By: Jack Zimmanck - When your markets are as fast-moving and demanding as Aerospace and Technology, timely, relevant market knowledge is often the difference between growth and stagnation.","date_modified":"2025-10-21T14:00:00Z"},{"id":"https://jackzimmanck.com/aerotech-blog/f/b2b---selling-intangible-value","html_content":"

By: Jack Zimmanck - Test driving a car or trying on new clothes may be fun, but more importantly, it lets you know exactly what you're buying.

","url":"https://jackzimmanck.com/aerotech-blog/f/b2b---selling-intangible-value","title":"B2B Services | Selling Intangible Value","summary":"By: Jack Zimmanck - Test driving a car or trying on new clothes may be fun, but more importantly, it lets you know exactly what you're buying.","date_modified":"2025-10-17T09:00:00Z"},{"id":"https://jackzimmanck.com/aerotech-blog/f/your-contact-list-%7C-crown-jewel-of-person-to-person-marketing","html_content":"

By: Jack Zimmanck - If your business caught fire tomorrow, what would you grab as you herded your team to safety? Probably not the office chairs or that new computer monitor.

","url":"https://jackzimmanck.com/aerotech-blog/f/your-contact-list-%7C-crown-jewel-of-person-to-person-marketing","title":"Contact List | B2B Marketing Crown Jewel","summary":"By: Jack Zimmanck - If your business caught fire tomorrow, what would you grab as you herded your team to safety? Probably not the office chairs or that new computer monitor.","date_modified":"2025-10-14T07:00:00Z"},{"id":"https://jackzimmanck.com/aerotech-blog/f/marketing-%7C-expense-or-investment","html_content":"

By: Jack Zimmanck - Many small and mid-size service firms are asking the same question right now. \"Is my marketing delivering the value I'm paying for\"?

","url":"https://jackzimmanck.com/aerotech-blog/f/marketing-%7C-expense-or-investment","title":"Marketing | Expense or Investment?","summary":"By: Jack Zimmanck - Many small and mid-size service firms are asking the same question right now. \"Is my marketing delivering the value I'm paying for\"?","date_modified":"2025-09-27T04:00:00Z"},{"id":"https://jackzimmanck.com/aerotech-blog/f/dancing-the-push---pull","html_content":"

By: Jack Zimmanck - Watch two people who dance well together, and you’ll see something subtle happening.

","url":"https://jackzimmanck.com/aerotech-blog/f/dancing-the-push---pull","title":"The Push-Pull Dance of Selling","summary":"By: Jack Zimmanck - Watch two people who dance well together, and you’ll see something subtle happening.","date_modified":"2025-09-21T01:00:00Z"},{"id":"https://jackzimmanck.com/aerotech-blog/f/marketing-strategy-%7C-growth-map","html_content":"

By: Jack Zimmanck - An experienced traveler preparing for an journey to an unfamiliar destination will invest time and effort learning the conditions, culture, and geography of the new place they are going.

","url":"https://jackzimmanck.com/aerotech-blog/f/marketing-strategy-%7C-growth-map","title":"Growth Map | Marketing Strategies","summary":"By: Jack Zimmanck - An experienced traveler preparing for an journey to an unfamiliar destination will invest time and effort learning the conditions, culture, and geography of the new place they are going.","date_modified":"2025-09-11T01:00:00Z"},{"id":"https://jackzimmanck.com/aerotech-blog/f/service-business-growth-quintet","html_content":"

By: Jack Zimmanck - We’ve all been amazed by a group of talented people working in perfect harmony to create something far greater than any could create on their own.

","url":"https://jackzimmanck.com/aerotech-blog/f/service-business-growth-quintet","title":"Your Value Story | One Engaging Piece at a Time","summary":"By: Jack Zimmanck - We’ve all been amazed by a group of talented people working in perfect harmony to create something far greater than any could create on their own.","date_modified":"2025-08-23T00:00:00Z"},{"id":"https://jackzimmanck.com/aerotech-blog/f/lost-in-the-marketing-wilderness","html_content":"

By: Jack Zimmanck – Picture for a moment: you’re on the road toward growing your B2B business.

","url":"https://jackzimmanck.com/aerotech-blog/f/lost-in-the-marketing-wilderness","title":"Navigating The B2B Marketplace","summary":"By: Jack Zimmanck – Picture for a moment: you’re on the road toward growing your B2B business.","date_modified":"2025-08-12T17:00:00Z"},{"id":"https://jackzimmanck.com/aerotech-blog/f/consistency-beats-perfection-in-marketing","html_content":"

By: Jack Zimmanck - A consulting firm I worked with treated the marketing process as though it were a consulting engagement.

","url":"https://jackzimmanck.com/aerotech-blog/f/consistency-beats-perfection-in-marketing","title":"Consistency Beats Perfection","summary":"By: Jack Zimmanck - A consulting firm I worked with treated the marketing process as though it were a consulting engagement.","date_modified":"2025-07-08T17:00:00Z"},{"id":"https://jackzimmanck.com/aerotech-blog/f/your-story-%7C-a-chapter-at-a-time","html_content":"

By: Jack Zimmanck - Back in the bronze-age, when I began writing for business, I wrote articles, advertising copy, marketing plans, proposals, case studies, and white papers.

","url":"https://jackzimmanck.com/aerotech-blog/f/your-story-%7C-a-chapter-at-a-time","title":"Your Brand | The Never Ending Story","summary":"By: Jack Zimmanck - Back in the bronze-age, when I began writing for business, I wrote articles, advertising copy, marketing plans, proposals, case studies, and white papers.","date_modified":"2025-05-27T17:00:00Z"},{"id":"https://jackzimmanck.com/aerotech-blog/f/think-like-an-outsider","html_content":"

By: Jack Zimmanck - For me, getting through college was not your typical learning experience.

","url":"https://jackzimmanck.com/aerotech-blog/f/think-like-an-outsider","title":"Innovation | Think Like an Outsider","summary":"By: Jack Zimmanck - For me, getting through college was not your typical learning experience.","date_modified":"2025-05-08T17:00:00Z"},{"id":"https://jackzimmanck.com/aerotech-blog/f/whats-a-client-worth-to-you","html_content":"

By: Jack Zimmanck - I like things that last. I drive a 25 year old Jeep every week. The furniture in my home may not be the latest style, but it’s comfortable, and well made.

","url":"https://jackzimmanck.com/aerotech-blog/f/whats-a-client-worth-to-you","title":"What's the Right Client Worth to You?","summary":"By: Jack Zimmanck - I like things that last. I drive a 25 year old Jeep every week. The furniture in my home may not be the latest style, but it’s comfortable, and well made.","date_modified":"2025-05-08T04:00:00Z"},{"id":"https://jackzimmanck.com/aerotech-blog/f/hot-warm-cool-or-not-sure","html_content":"

By: Jack Zimmanck - Last week I went to the Design 2 Part (D2P) manufacturing trade show.

","url":"https://jackzimmanck.com/aerotech-blog/f/hot-warm-cool-or-not-sure","title":"Hot, Cold, Not Sure? | Better Trade Show Leads","summary":"By: Jack Zimmanck - Last week I went to the Design 2 Part (D2P) manufacturing trade show.","date_modified":"2025-04-16T17:00:00Z"},{"id":"https://jackzimmanck.com/aerotech-blog/f/leadership-and-culture","html_content":"

By: Jack Zimmanck - I've always been a bit of a history nerd. In high school I had husband/wife history teachers. One taught world history. The other taught American history. Both had deep passion for history and wer...

","url":"https://jackzimmanck.com/aerotech-blog/f/leadership-and-culture","title":"Business Culture as Competitive Advantage","summary":"By: Jack Zimmanck - I've always been a bit of a history nerd. In high school I had husband/wife history teachers. One taught world history. The other taught American history. Both had deep passion for history and wer...","date_modified":"2025-03-27T17:00:00Z"},{"id":"https://jackzimmanck.com/aerotech-blog/f/marketing-objectives-and-priorities","html_content":"

By: Jack Zimmanck – Do you ever feel like you’re running in circles with your marketing?

","url":"https://jackzimmanck.com/aerotech-blog/f/marketing-objectives-and-priorities","title":"Where are You Going? | Objectives and Priorities","summary":"By: Jack Zimmanck – Do you ever feel like you’re running in circles with your marketing?","date_modified":"2025-03-06T18:00:00Z"}]}